Historical week for BC tourism

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  This week was an historic one for rural BC and for the role of tourism in its diversification. The first BC rural conference was held at the South Thompson Inn just outside of Kamloops as part of the REDTREE project by Thompson Rivers University. I have been to many conferences over the years and am joining others in saying that this is one of the best ever held in BC. Why was it so great?
  
  The opportunities for learning were unlike any program I have seen assembled around tourism in BC - there were sessions on everything from sustainability, mountain bike trails, signage, product development and capacity building to Web tools, amenity migration and geocaching.
  
  The delivery was innovative - there were lots of workshops, activities, plenaries and plenty of time for networking.
  
  The venue was spectacular - the South Thompson Inn setting provided an intimate gathering spot and everyone remained on site to create space for networking and developing ideas. The staff was great and the food was fantastic (and local).
  
  The delegate list was diverse - the session had lots of rural operators, council members, aboriginal leaders, policy makers from federal and provincial agencies, field agents, academics, consultants, students and marketing associations. This provided a rich set of players to share ideas, realities and voices to the complex array of stakeholders involved in tourism development. And, no one audience was privileged in their links to tourism in the province. They came from all corners of BC and from outside the province including Alberta, Quebec, California, Sweden and Brazil!
  
  For me, the event was very special as it marked the realization of a vision that I shared with my colleagues in TRIP since 2006 when we learned that rural operators and leaders wanted a venue to get together to share and learn together. Watching people from all over the province shake hands, sit down together and learn from the wealth of knowledge around the venue was fantastic. I had the opportunity to reconnect with people we met on the road with our students, and I had the chance to meet new people like Anna Pollock and Joanne Steele whose work I have admired.
  
  One of the goals of TRIP was to develop a cluster of expertise and network around rural tourism in BC and it was so evident that we can collectively check that one off our list. Our partners were well represented in the event, and some of my closest colleagues and students who engaged in TRIP extension tours were all around and involved. This showed the follow through and commitment of the partnership to seeing our ideas through and in fact, we are all leaving inspired to do more... (keep posted for new ideas for a TRIP phase 2!).
  
  Congratulations to Rob Hood and his great team at TRU including Sydney Johnsen, Cynthia Schaap and all the great students. The organization was super and kept people engaged throughout. We truly had a great "experience". In particular though, when I talked about doing things using a rural lens, the team did many things to make the conference work for rural BC residents including:
  
  They invited them to the event
  They tailored the topics to suit their needs
  They created a travel subsidy to make it accessible
  They recognized that their time away from the community was valuable and ensured an action packed learning program
  They kept it in a rural setting
  They benefited a rural operator
  They used workshops to allow for engagement and learning
  They kept the speakers relevant to rural issues and realities
  They focused on the big picture facing rural BC
  They made room for socializing amongst delegates by having adventures, socials, bus outings, and plenty of networking time
  And probably many more.
  
  We are talking about the logistics for the next gathering and are committed to continue the opportunity. Keep posted, tell your contacts and register early because based on the success of this inaugural event - it will sell out super quick!
  
  PS - the adventure studies program offered a social opportunity on Wednesday night and my team was called the "Roper's" due to Miriam Schilling's abilities with a lariat in one of the activities. Our team photo includes Gavin McLelland (being caught), Miriam Schilling, myself, Victoria Simpson,Kimberly May, and Sara Weaver (Simone Carlysle-Smith was missing for a moment).