Rural areas are wise to pay attention to niche tourism markets that fit the types of experiences that are provided in their area. This can help cut costs in terms of product development and infrastructure, and it can also ensure more positive relations between visitors and residents.
In BC, one of the amenities in rural areas that are attractive to visiting markets are trails. Indeed, the provincial trails strategy is even embedded in the tourism strategy. The types of trails and trail users vary tremendously but they all share issues with access to trails. Some communities in BC have been targeting niche markets like mountain bikers, who are one segment of trail users and others are focusing on motorized groups like ATV'ers.
For more information on this niche market - see the full report at: BC Competitive Trail Riders' Association or Horse Council BC.