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Showing posts with label Tourism vancouver island. Show all posts
Showing posts with label Tourism vancouver island. Show all posts

Friday, September 23, 2011

Graduate students debate public investment in tourism


This week, our new Graduate students in the Masters in Sustainable Leisure Management met to debate to what extent public investment should be made into tourism in the Vancouver Island Region. It was held at the Annual Tourism Vancouver Island Conference in Nanaimo from Sept 20-22.

The pro side, led by speaker Laurel Sliskovic, argued that investment into tourism is actually reinvestment into an industry that generates significant revenue for local and provincial governments. The pro team also argued that consistent investment is needed in a number of areas, including into the systems that are required for tourism such as BC Parks.

The con side, led by Marc Sorrie, argued that investments in tourism should come from the private, not the public sector. His team also suggested that there are numerous other competing priorities for the limited public dollars that exist, and tourism takes a back seat to things like health and education. He also suggested that until First Nations agreements are made, public investment would be inequitable and we would not reap the full benefit of the potential that will be present when Aboriginal communities can more fully participate in the industry.

Both teams did a great job of presenting to a packed room full of operators, Mayors, marketing organizations, and a variety of other delegates. I am sure their ideas sparked off conversation for the conference as well. While a show of hands indicated that the pro side won, it was obviously, a biased audience in the room!

I was reminded in organizing this debate at how effective they are in bringing about both sides of issues. We all too often hear what we want to hear, that which validates our own thinking on topics. In a democratic society, where complex issues are all around us - we can learn from these students perhaps, to think about the opposing sides and ideas to try and find common ground to move forward.

Friday, February 11, 2011

Capacity building in the industry


This week I was asked to lead a workshop on “Understanding your visitors” at the Tourism Vancouver Island Professional Development series. TVI organized full day workshops as a way to build capacity in the industry. From what I can see, they were a great success. One was held in Port Alberni on March 8th and another in Cobble Hill on March 10th.

The line up included an update on TVI marketing opportunities, the workshop on understanding your visitors, followed by a session by "How your business keeps score by Meyers Norris Penny, a session on "Networking - how to" by Nick West, and a closing session on social networking by Jay Somerville from Webacom Media on "Social Networking for your Business".

As the majority of the tourism industry is comprised of small and medium sized businesses, many of whom enter the industry from other occupations – there is a strong need for professional development events like these ones. People need opportunities to keep abreast of what is going on, to learn new things and most of all, to connect with one another. Without these investments in human capital, our industry cannot remain innovative and responsive and we will not have the capacity to collaborate on the many initiatives that we need to.


The event gave me a chance to speak about a topic I am quite passionate about - the need to understand our visitor markets. I am often amazed at how much risky and costly decision making is made on sheer assumptions about who is visiting, what they want, etc. We don't have an ongoing system to provide accurate local data on our visitors, so I tried to get across to folks that they can develop systems to produce their own, or better yet, they can collaborate together to produce information across regions. If you want to know more about the key messages, feel free to download the "how to understand your visitors handbook" on the TRIP site (under resources - for free).

Kudos to TVI for these efforts and for other regional groups in the industry, consider adding more professional development opportunities to your list of industry services – planting these seeds is sure to be appreciated and will pay dividends in the long term.
Photo: team discussing how to use data from visitors at the Cowichan event